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Research papers

Tale of two countries: UK and Singapore

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide...

Catalogue: Fusion 2019
Authors: Daksha Desai, Preriit Souda
Companies: Athene Consultancy, PSA Consultants
November 10, 2019
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Citation

Desai and Souda (2019a, November 10). Tale of two countries: UK and Singapore. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tale-of-two-countries-uk-and-singapore


Research papers

Semiotics fused with digital media analytics, why wouldn't you?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Digital media offers oceans of 'real data' but cannot of itself identify the human meanings....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, William Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you-